Meiyume unveils new beauty industry experience under the name BEACON
Meiyume will showcase BEACON, an interactive navigation experience for beauty brands, at Cosmopack Asia 2026. The company brings intelligence, product development, packaging and manufacturing together in a connected ecosystem.
- Meiyume will showcase the BEACON experience at Cosmopack Asia 2026.
- The Beauty Intelligence Platform uses artificial intelligence to analyse consumer and market signals.
- The showcase covers formulation, packaging, sustainability and manufacturing.
- The company’s experts will also speak about global regulation and ESG performance.
- Visitors can also receive an exclusive Hair & Body Mist product.
From market signals to finished products
Meiyume said on November 3 that it will showcase the BEACON concept at Cosmopack Asia 2026 in Hong Kong, at booth 3-C01. According to the company, the experience is designed for beauty brands and helps them identify market opportunities, then turn them into products through Meiyume’s global system.
The presentation focuses on how intelligence gathering, formulation, packaging and turnkey manufacturing can be connected. Meiyume says this allows a product to move from consumer and market signals to commercial execution.
Artificial intelligence and new product concepts
Visitors can explore Meiyume’s proprietary, artificial intelligence-powered Beauty Intelligence Platform. The company says the platform helps predict emerging consumer behaviours and identify market changes before they become widespread.
BEACON also includes an innovation area where Meiyume will present various product concepts and new formats. The company says these are intended to improve differentiation in the competitive beauty market.
The sustainability showcase focuses on new materials and more considered packaging solutions. The packaging offering includes primary and secondary packaging, gift packaging, and point-of-sale materials, or POSM solutions.
Manufacturing across multiple beauty categories
Meiyume will also showcase its turnkey, ODM and OEM manufacturing capabilities. Examples mentioned in the announcement include long-lasting skincare products, self-tanners developed with skincare ingredients, multifunctional fragrances and next-generation beauty formats.
The company says its global network brings expertise and capabilities together across regions. According to Meiyume, this approach helps brands navigate complex development processes and connect solutions suited to their markets and objectives.
As part of its partnership with Cosmoprof Asia, visitors can also receive an exclusive Hair & Body Mist product. The gourmand-inspired mist, created with mood-enhancing scents, contains pro-vitamin B5, while its sustainable packaging takes the form of a wearable bag charm.
Experts to discuss regulation and sustainability
Meiyume experts will take part in two professional programmes alongside the exhibition. At the BIFA Symposium, on November 10 from 16:40 to 17:15, Jan Porter, the company’s head of corporate sustainability, will discuss global compliance for cosmetics and ingredients, as well as the regulatory challenges, opportunities and strategies for 2026.
As part of the Cosmotalks programme, Fran Zhang, Meiyume’s marketing director, will give a presentation on sustainability, the value of ESG performance and supply chain transparency on November 12 from 12:15 to 13:15.
BEACON presents trend interpretation, product development, packaging and manufacturing for brands in one place. Based on the announcement, Meiyume is offering this connected process from identifying opportunities in the beauty industry to creating finished products.
PR Newswire: MEIYUME PRESENTS: BEACON AT COSMOPACK ASIA 2026
