marketing
Causal launches ONE platform linking audience discovery and media planning
Causal has launched Causal ONE, an intelligence platform that connects audience discovery, media planning, brand research and creative exploration. The company says the…
Fewer than half of shoppers believe Black Friday deals are genuine
Just 54% of consumers trust that prices advertised on Black Friday are genuinely lower than usual. According to a Boston Consulting Group survey, one in five shoppers is…
Meiyume unveils new beauty industry experience under the name BEACON
Meiyume will showcase BEACON, an interactive navigation experience for beauty brands, at Cosmopack Asia 2026. The company brings intelligence, product development…
Clarivoy adds Claire AI analyst and ChatGPT integration to its platform
Clarivoy has unveiled a completely rebuilt attribution platform for automotive dealers, featuring an AI data analyst called Claire. The system can also connect to…
Gartner names Allego a Leader again
Allego has been named a Leader for the second consecutive year in Gartner's Revenue Enablement Platforms Magic Quadrant. Gartner placed the company furthest to the right…